Recruitment of global startup experts... Autonomous A2z, overseas targeting 'accelerator pedal' > News (주)오토노머스에이투지

Autonomous a2z (CEO Han Ji-hyeong), who is spurring the development of fully autonomous driving technology, is now turning to the global market.

It is evaluated that the technological prowess verified through real-road driving tests of over 130,000 km is not lacking compared to Tesla or Google Waymo. a2z plans to start full-scale global marketing from the end of this year based on this technology. To this end, we recently hired Lee Hyeon-ah, the chief marketing officer (CMO), and started in earnest.

Director Lee Hyun-ah is a global startup marketing expert with careers in Europe, including Germany and the UK. Through various startups, she was in charge of overall management practices such as investment attraction, marketing, and overseas partner expansion.

For the first time in Korea, game contents entered the Middle East market, and European game developers and publishers oversaw the Asian business, leading the process of developing and releasing the US NBC Universal TV series as games.

After returning to Korea, he consulted for start-ups based on the 4th industrial revolution technology at the start-up support and nurture agency under the Ministry of Science and ICT, and served as a mentor to pave the way for overseas market entry. 

Director Lee Hyun-ah said, "Through global corporate work experience, I was able to understand various cultures and learn how to solve problems between different regions. We will use our experience in advancing strategy and customer profiling in the right place to advance into the global market of a2z.” 

Starting with the recruitment of director Lee Hyun-ah, a2z will begin building-up to advance into overseas markets in earnest by the end of this year. Prior to the competition with global dinosaur companies, a2z will also focus on preparing marketing strategies to 'create opportunities' only to offset the insufficient name value and performance.

First of all, it plans to identify the latest information on the overseas autonomous vehicle market in cooperation with government agencies such as KOTRA and the Korea International Trade Association. It is also planned to check the local market situation through the global network owned by Director Hyun-ah Lee.

Preparations are also being made to establish a base for overseas expansion. a2z is currently considering plans to establish local offices in the US and Singapore. The North American market, which will become a mecca for autonomous vehicle technology and a fierce battleground between global companies, is an essential region for a2z.

The ASEAN market, based in Singapore, is also a market with high demand for autonomous driving technology. a2z is preparing for a local test driving test through a program linked with domestic startup support organizations. In the case of Thailand, PTT, the largest local company and state-owned company, is showing great interest in technology, such as making a large-scale investment in autonomous driving-related startups, and is evaluated as a market with high potential.

Director Lee Hyun-ah said, "We will focus on strengthening our branding power, which is still lacking compared to competitors, by using the network we have in the US and ASEAN markets to establish a local base. I will add,” he said.

유재훈 기자 igiza77@heraldcorp.com